Customer Waiting Customization
For a better Customer experience and to manage different Customer expectations, Maserati suggests to propose customized services per each type of Personas, based on the different type of service he/she has scheduled.
Amenities & refreshment (Daily newspaper, Master Maserati brochure, Maserati model range full brochure, Weekly magazine, Orange Juice, Italian Brand coffee)
Facilities (Working area (pc + printer), free Wi-Fi. (no password), sofa, TV (News channel), On Air Music)
Test Drive Offer on new models
Pre-approval for additional job and update of vehicle delivery
Reminder contact: vehicle ready
Promo Corner (Accessories display)
Amenities & refreshment (Daily newspaper, Master Maserati brochure, Maserati model range full brochure, Weekly magazine, Orange Juice, Italian Brand coffee)
Facilities (Working area (pc + printer), free Wi-Fi. (no password), sofa, TV (News channel), On Air Music)
Test Drive Offer on new models
Pre-approval for additional job and update of vehicle delivery
Reminder contact: vehicle ready
Promo Corner (Accessories display)
Amenities & refreshment (Daily newspaper, Master Maserati brochure, Maserati model range full brochure, Weekly magazine, Orange Juice, Italian Brand coffee)
Facilities (Working area (pc + printer), free Wi-Fi. (no password), sofa, TV (News channel), On Air Music)
Test Drive Offer on new models
Pre-approval for additional job and update of vehicle delivery
Reminder contact: vehicle ready
Promo Corner (Accessories display)
Unique Propose test drive of new models --- --- Performance Propose test drive of new sporty models Update info on vehicle status --- Appearance Propose test drive when leasing is expiring (1 year before) Update info on vehicle status --- Excitement Always propose test drive of new/ other models Always propose test drive of new/ other models ---