Blue On Line (BOL)
Blue On Line is an interactive web-based reporting system designed to support communication between the Maserati Network and Maserati Headquarters for the management of technical cases, authorization requests, and product-related topics.
Within the Aftersales framework, BOL represents a key element of the overall Warranty process. It is used whenever technical support, prior approval, factory information, or goodwill evaluation is required. While BOL is essential in specific scenarios, it is important to note that not all warranty claims require a BOL submission. Correct identification of when a BOL report is mandatory versus when standard warranty procedures apply is fundamental to ensuring proper case management and avoiding unnecessary workload.
The effective use of BOL contributes not only to accurate diagnosis and repair, but also to continuous product improvement. Information collected through BOL reports supports Maserati in identifying recurring issues, enhancing diagnostic procedures, and improving overall vehicle quality.
To ensure efficient handling and timely feedback, BOL reports must be managed according to the following principles:
- The vehicle must be physically present in the workshop at the time of report submission
- Reports should be opened and managed by qualified personnel, such as the Service Manager, Workshop Foreman, or Maserati Certified Technicians
- All required information must be accurately collected and documented before submission
For full details regarding the correct BOL process, please refer to the latest published bulletin, MAS005066 "New BOL & Warranty Policies".
Complete and high-quality reporting is essential to allow Maserati Technical Service Operations to provide effective support, reduce response time, and ensure a smooth interaction between the Network and Headquarters.
The newly published Bulletin MAS005066 "New BOL & Warranty Policies" outlines the usage, mandatory scenarios, and documentation required to ensure compliant and efficient BOL management.
