The "Performance" Persona
Main behaviour & expectations
- Passion for the technical aspects of his unique vehicle
- Looking for skilled workshop personnel to take care of his car
- Wish to be informed about staff changes, in order to know who will be supporting him in the future
“Conscious and amazed by Maserati’s performance”
Maserati’s heritage is what I consider the key to the unique sound and feel
Characteristics
.
